<aside> 📎 About: This template is based on the audience persona suggested by Amanda Natividad from SparkToro on their blog. It helps you record key info and craft a more actionable summary of people who you’re trying to reach with your content marketing campaigns.
To save this template to your own workspace, click "Duplicate" in the top right corner.
Template created by Kalyna Marketing.
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<aside> 👉 For more information on these persona types, click below:
Audience Personas Graphic </aside>
[ ] Buyer Persona (ideal customer or lead)
[ ] Amplifier Persona (someone who could share your content with their audience)
[ ] Attention Persona (those who could influence purchase decisions but aren’t target customers)
<aside> 👉 Make the name specific to their function, role, or industry. What do they do? (E.g. “niche newsletter writer”, “new tech startup CEO”, “B2C agency content writer”)
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<aside> 👉 Explain who this person is and what behaviors / demographics define their group.
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<aside> 👉 What do they want? What drives them to engage with content, seek out answers (via search, word of mouth, social media, etc.), or share it? What influences them to take action?
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