<aside> 👉 About: This page includes information and templates about the Brand Love Scale as seen in “Brand love: development and validation of a practical scale” by Richard P. Bagozzi, Rajeev Batra, and Aaron Ahuvia (2016). Used with permission from Aaron Ahuvia.

S*ee what this page would look like with some sample data: Brand Love Scale (Demo).

To save this page to your own workspace, click "Duplicate" in the top right corner.* This template was created by Mariya Delano of Kalyna Marketing.

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📜 Table of Contents

📌 What is the Brand Love Scale?

<aside> 👉 TLDR: the brand love scale is an objective, quantifiable measure for calculating how much your customers love your brand.

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Factors That Constitute Brand Love

Self-brand integration

• Current self-identity
• Desired self-identity
• Life meaning and intrinsic rewards
• Attitude strength

Passion-driven behaviors

• Willingness to invest resources
• Passionate desire to use
• Things done in the past (involvement)

Positive emotional connection

• Intuitive fit
• Emotional attachment
• Positive affect

Other

• Long-term relationship