<aside> 👉 Use this template to help you:

1. Audit content by digging deeper than word counts, pillars, or funnel stages.

2. Ask better questions to systematically develop a unique and compelling point of view.

3. Plan and research content campaigns by embracing approaches that your competitors are too afraid to try.

To save this template to your own workspace, click "Duplicate" in the top right corner.

Template created by Kalyna Marketing.

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📜 Table of Contents

<aside> 👉 You can also download a PDF version of this template by clicking on the file name below:

So What - Content PoV Template.pdf

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1. 💁‍♂️ They Say

<aside> 📌 Before you can enter a conversation, figure out what others have already said. Figure out the “status quo” for a given topic, including common assumptions and recent controversies.

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What is the "standard way" of thinking about this topic?

What do they assume I think / know already?

Why would the author assume this?

What is missing / not mentioned here?